Bull Riding Icon Announces Television Partnership

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FORT WORTH, Texas (August 29, 201) –  Four-time World Champion and Pro Rodeo Hall of Famer, Tuff Hedeman, is pleased to announce a new strategic television broadcasting partnership with the Cowboy Channel, RFD-TV’s western sports network, and his newly created Tuff Hedeman Bull Riding Tour (THBRT).

“The Cowboy Channel is very excited to have “Tuff Hedeman Bull Riding Tour” as part of our schedule. Tuff’s name and brand will go a long way to bolster our western sports programming on The Cowboy Channel.  We feel our partnership is a natural fit,” Jeremiah Davis, VP, Programming at RMG.

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The countdown is on. Beginning Monday, September 3, viewers can watch the 2018 Tuff Hedeman Bull Riding Tour events shot in Bossier, La., El Paso, Tex., Las Vegas, Nev, and the historic Fort Worth Stockyards where Hedeman produced his first bull riding in 1992. A selection of tour stops, produced by Geronimo Productions, will air three times per week for ten weeks with repeats for the following 12 months. 

The broadcast will provide fans with event coverage including multiple cameras and a dedicated broadcast team providing insightful reporting, highlights and rider interviews.   

Driving fans to the action from the broadcast booth will be 8-time World Champion bull rider Don Gay, National Finals Rodeo qualifier Cody Rostockyj with chute reporter Ali Dee and the Chute Boss, Tuff Hedeman, calling the play by play from the arena floor, produced and directed by Geronimo owner, Jeff Medders

For three decades Tuff Hedeman has been providing opportunities for bull riders and fans by producing events with two things he knows fans want to see – great rides and high scores.

World Champion JW Harris on Rafter J's Jake Brake

World Champion JW Harris on Rafter J's Jake Brake

The new partnership marks another key step as the THBRT continues to grow and drive fans to the action with new events and additional programming wrapped around the live tour events.

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The network enjoys distribution into more than 30 million homes on cable/satellite systems on DISH Network, DIRECTV®, AT&T U-Verse, Charter Spectrum, Cox, Comcast, Mediacom, and many other rural cable systems. In addition, The Cowboy Channel can be streamed via Sling TV’s Heartland Extra package.

 “Bull Riding is unpredictable and our goal is to bring that exciting bull riding action to the broadest possible audience, and partnering with a powerful brand like RMG lets us connect with our fans. We’re eager to join The Cowboy Channel and work together to showcase the great bulls and bull riding athletes of this generation,” said Hedeman.

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The Cowboy Channel, like Hedeman, is dedicated to keeping alive the spirit of the American Cowboy through extensive coverage of all western sports, rodeos, bull riding and the wide variety of first-class cowboy and cowgirl competitions taking place throughout North America.

All times Eastern  - DirectTV - 603, Dish 232, Suddenlink, SlingTV Heartland Pkg, ATT&T 566, Charter Spectrum, Comcast, Cox. Check your local programming guide for additional information.

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About the Cowboy Channel

The Cowboy Channel is the first 24-hour television network totally dedicated to western sports and the western lifestyle. The Cowboy Channel features content focused on rodeo, bull riding, roping, reining, barrel racing, and other western sports genres, and western fashion. The lineup also features a wide variety of “live” coverage from major western events showcasing the world’s toughest and most talented cowboys and cowgirls. For more information, please visit TheCowboyChannel.com. Facebook: @CowboyChannel | Twitter: @Cowboy_Channel | Instagram: @CowboyChannel

About Tuff Hedeman 

Hedeman formed the Tuff Hedeman Bull Riding Tour after serving for a combined 23 years as the former head of the two nationally organized professional bull riding organizations (PBR and CBR) since his retirement as a rider from the sport in 1999. Referred to as the “pioneer of the sport of bull riding” after producing the first stand-alone bull riding event in Fort Worth, Texas in 1993, Hedeman is a four-time World Champion Bull Rider, inducted into the Pro Rodeo Hall of Fame and the most recognizable cowboy in the world. He resides on his ranch near Morgan Mill, Texas and has three sons, Lane, Trevor, and Ryker.